A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it.
It can be something as simple as creating a blog. Or, as complex as creating a robust marketing funnel. There are really no limits to what you can white-label in your business.
It can be one product or service that helps add revenue to the bottom line. Or, it can be your entire line of services for your business. The sky is the limit.
As long as you properly vet the company helping you with those services and the quality of work is there. You could potentially run multiple businesses without ever having to actually do the work.
And, the benefits of using a contracted agency are very attractive to someone who is hesitant on adding overhead and taking on the liability that comes with a part-time or full-time employee.
Just to list a few of the benefits with white-label products and services:
Like zero, none, zilch, nada. When you hire us or another agency to white-label a service, you'll typically sign a work-for-hire agreement which secures your rights to any work completed, eliminates the need for just about all the legal paperwork, no tax burden, and no insurance is required like with an employee.
Shorter Learning Curve
Well, actually, we take that back, there is actually no learning curve because our contractors are already versed in the areas in which you need them. There is no need to purchase courses, sit through webinars, buy 100 books, or any of that nonsense.
Don't let this be you...
You can hire us and learn on the fly from experts. That's right, when you hire us we make it a point to educate our clients on the methods we implement. This ensures we are all on the same page with the strategy and have the ability to pivot and make decisions quickly.
Like, WAY CHEAPER than hiring someone. As we mentioned in the "Less Liability" benefit, you are not responsible for many of the requirements of having an employee when using contractors and that means huge savings for you and your business!!
Since you are using a contractor and it is a part of the cost of doing business you should see a really nice tax savings in most states.
Well, that's just a few of the amazing benefits of working with a white-label agency.
Now, some people have this misconception that hiring a contractor is something only reserved for people with a large bankroll. And honestly, that couldn't be further from the truth. This service can be useful for anyone looking to expand their product line, test new services, and add additional revenue streams quickly.
For anyone who is having issues with fulfillment, but not having any issues bringing new business in the door, this is really a no brainer.