Small Business Case Study
> 5150 Whips needed help with developing their e-commerce website, running ads, and establishing their e-mail marketing automation.
Step #1: Build Website in Shopify
First things we did was create a website that would allow their customers to purchase a product online, and one that also doubled as a POS for them while at physical events. By doing this we were able to significantly increase their online sales and improve their ordering and fulfillment process.
Completed Website: https://5150whips.com/
Step #2: Create E-mail Marketing Automation
After we were completed with the website and finalized the online ordering process we then built out their e-mail flow automation. These basic flows can significantly increase the effectiveness of the ads so having those dialed in was very important before running paid traffic.
- Abandoned Cart Flow
- New Customer Flow
- Newsletter Flow
Step #3: Establish Sales Funnel (TOF, MOF, & BOF)
One of the most important pieces to running paid ads is ensuring that every stage of the funnel is planned out. The more organized the various stages of the funnel are the more efficient the entire funnel will be. So, it is important to identify the needs and then roll out the different stages when necessary.
For this particular client the total monthly budget when we began was only $1000's. So, we had to start attacking the low fruit first in order to generate enough revenue to feed the other stages of the funnel.
For this, we built out what we call "Middle and Bottom of the Funnel" audiences. This is anyone who visited the website, added a product to a cart, initiated the checkout process, visited a Facebook Page, etc. All they really need at this stage is a couple more nudges to get them to become a customer.
In order to achieve this for 5150 Whips we then created ads that showcased both the product durability and the functionality and placed those ads in front of the new audiences. By doing this we were able to quickly generate enough revenue to start running some ads to cold audiences.
The next step was to do some serious market research and identify their main competitors so we could begin to target their customer base. We also now had enough data from our MOF/BOF efforts that we were able to create Lookalike audiences. These campaigns are designed to consistently bring in new customers to the funnel so our MOF/BOF ads, and our e-mail marketing flows can do their job.
Below you will find the results we have been able to achieve for 5150 Whips and some examples of the ads we used for them.
Results: Advertising & E-mail
Facebook Ad Results:
(April 2nd, 2020 through August 27th, 2020)
- Revenue Generated: $238,052.25
- Amount Spent: $9361.25
- Purchases: 860 Units
- Average Cost Per Purchase: $10.88
- Average Return on Ad Spend (ROAS): 25.40x
E-Mail Marketing Results:
(May 29th, 2020 through August 27th, 2020)
- Revenue Generated: $11,255.00