Freelance Crew Blog — Creating Landing Page Copy That Converts

Creating Landing Page Copy That Converts

One of the most important elements of any e-commerce landing page is copy. Crafting and optimizing your landing page copy will result in more website traffic and an increase in conversions. Today, we will be talking about what your landing page is trying to communicate, words to use and to avoid, how to format your landing page copy, and more. First, what is landing page copy? And why is it important? Let's dive in.

The "copy" on your landing page refers to the words and text on your website pages. When it comes to e-commerce websites, you will find large variations...