5 Steps Real Estate Agents Need to Take NOW to Prepare for a Shifting Market
There is a buzz in the real estate communities that is becoming impossible to ignore. The market is shifting...
One thing our agency specializes in is Real Estate. We do lead generation, we manage content, we manage online presences, and we even consult businesses on closing processes. Being in the industry allows us a perspective that not many people have.
For the most part, we try to stay under the radar. We let our work do the talking and we pretty much focus all of our energy on informing and preparing our clients. But, for this, we felt it was necessary to share the love and hopefully prevent someone from being completely blindsided.
Because of our position in the industry, we see trends months, and sometimes years before they become mainstream. We're very fortunate to have a 30,000 ft view while having our boots on the ground receiving daily feedback on our conversations with clients, vendors, lenders, etc.
With our strong, nationwide presence in Real Estate communities, all of the comments, questions and concerns seem to stem from a common interest of wanting to keep ahead of the game. A couple of questions that we've been hearing more and more lately from both sides of the fence are;
"How should I prepare for a market shift?"
"How do I gain a competitive advantage over others?"
Now that these conversations are becoming more frequent we figured it would be a good time to put together a quick step by step guide to help you stay ahead of the game and position your business for success!
Step #1: Invest in Your Social Media Presence.
If you are not going ALL IN on your social media presence, start today! Facebook, Instagram, Public Groups, YouTube, the attention on all of these platforms is crazy underpriced! If you are there, you will have a HUGE advantage over the people in your area still stuck in the stone age using traditional methods.
Step #2: Start building a pipeline NOW!
If you ask us, one of the easiest ways to do this would be to run some Facebook Ads and grab the leads before the major lead aggregators. If you are not sure how to do it, you can always join a program that teaches you these systems. Or, you could even hire an agency to do it for you. We see over and over again people and agencies who invest in these programs have a leg up on agents in their area who are still knocking on doors and farming cities with postcards.
Step #3: Systems, systems, systems!
Even if you have to eat some of the cost, put systems in place that allows you to automate your lead generation, follow up, and content. If you're not sure how to do this, we highly recommend hiring a coach/consultant.
Step #4: Become the Digital Mayor of your town.
Everyone knows agents can sell. And often times, they can be a little bit obnoxious about it. Just be cool. Be casual. Show buyers and sellers the things they want to see while cruising their newsfeed. Visit a local pub and talk about their amazing local breweries. Stop by the town's pizza joint and talk to the owner about why their wood-fired pizza is the talk of the town. Interview a local school principal and talk about the schools fundraising events. Still not sure what to do? Talk to, or hire an expert.
Step #5: Hire help! Or, Hire a Coach!
An investment in a VA, ISA, or sales assistant is worth its weight in gold. Just like any other business, the more you invest back into your business, the more sustainable and profitable you will be in the future. If you ask us, probably one of the best ways to get a jump start is to hire a coach or join a program that can teach you these systems.
Well, there you have it, folks. If you follow the 5 Steps above we're very confident that you will gain a serious advantage over your competition. Even if you do not know how, there are people like us out there that can help show you the way.
An investment in any of the steps above has the potential to completely change the trajectory of your business and set you up for success for years to come.
Don't miss out on this amazing opportunity to position you and your company to win in the shifting market...